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CREATIVITY & PRODUCTION MULTIPLIED BY PARTNERSHIP
“we are a creative AND strategic partner.”
We immerse, collaborate, and co-create. Our approach is built on a radical model of open collaboration, where ideas evolve through candid dialogue and a relentless commitment to boundary-pushing creativity.
For brands, creative agencies, and advertising companies, we offer more than a service. We become an extension of your team — a strategic partner who understands your vision and amplifies it. Every project is approached holistically, ensuring that every creative decision aligns with your objectives, your audience, and the cultural moment.
“We shape our SERVICES AND solutions to meet the unique needs of every project.”
concept development
Concept Development & Ideation - Expanding briefs into dynamic creative concepts
Creative Consultation - Helping brands and agencies refine messaging, TOV and storytelling approach.
Treatment Writing & Storyboarding - Developing clear, compelling visual and narrative structures.
Scriptwriting & Copy Development - Ensuring strong narrative flow, clarity and emotional impact.
Cultural & Audience Insights - Tapping into trends and behaviours to ensure work lands with authority.
production
Motion production – from large-scale shoots to highly stylised content, we execute at the highest standard.
Photography – editorial, commercial, and campaign photography, shot with the same level of craft and storytelling.
Integrated production – multi-channel content creation, ensuring consistency across film, digital, and print.
On-set direction & art direction – bringing creative concepts to life with the right visual and stylistic execution.
experiential & content
Social-first content – platform-specific, thumb-stopping work built for digital engagement.
Branded content & editorial films – long-form and short-form storytelling that builds brand affinity.
Experiential activations – live experiences that immerse audiences in your world.
Influencer & talent-led production – collaborative projects that leverage talent-led storytelling.
Campaign adaptation & multi-platform rollout – ensuring work seamlessly transitions across touchpoints.
media consultancy
Media Strategy Development – tailoring a media plan to align with your campaign’s objectives, target audience, and budget.
Media buying – strategic purchasing of advertising space across digital, social, tv, radio, print, and out-of-home channels.
Multi-channel campaigns – coordinating integrated campaigns that run seamlessly across digital, traditional, and experiential touchpoints.
Campaign optimisation – continuous performance tracking and adjustments to maximise ROI and campaign success.
Reporting & Analysis – delivering detailed, actionable reports that measure campaign performance and audience engagement.
post production
Editing & Assembly – seamless storytelling through expert editorial execution.
Colour Grading – enhancing mood, tone, and visual impact through meticulous grading.
VFX & Motion Graphics – bringing ideas to life with CGI, animation, and on-screen enhancements.
Music & Sound Design – crafting immersive audio experiences that complement the visuals.
Delivery & Asset Management – optimised content for all platforms and formats.
“WE OFFER A FLEXIBLE, CREATIVE PARTNERSHIP THAT ENHANCES RATHER THAN REPLACES INTERNAL TEAMS.”
DISCOVERY & IMMERSION
The best creative work starts with deep understanding. Before a single frame is captured, we immerse ourselves in your brand, your audience, and the cultural landscape—uncovering the nuances that make your story unique.
We analyse not just where you want to be but where the world is going, ensuring that our approach is not only strategically sound but culturally resonant and future-facing. Whether it’s a bold new campaign or a carefully curated piece of brand storytelling, every decision is informed, intentional, and designed to make an impact.
COLLABORATION
We reject the traditional vendor-client dynamic. Great work isn’t dictated—it’s built together.
At Foxglove, we operate as an extension of your team—open, transparent, and invested in your success. We believe that the best creative solutions come from shared ownership, where ideas are challenged, refined, and strengthened through dialogue.
Whether we’re developing concepts from scratch or bringing your vision to life, we foster an environment where creativity thrives without barriers—where brands, agencies, and production partners work in sync to push the work further.
ADAPTABILITY
No two projects are alike, and neither is our process. We scale, pivot, and adapt to meet the unique needs of each brief—ensuring the right talent, the right tools, and the right creative approach are in place from day one.
Whether it’s a high-end commercial, a social-first campaign, or an experiential activation, our approach is fluid—shaped by the audience, the medium, and the moment. Agility without compromise. Precision without rigidity.
IMPACT
We measure success by more than aesthetics. Does it connect? Does it spark conversation? Does it drive action?
At Foxglove, we create with resonance in mind—ensuring that every project is strategically aligned, audience-first, and culturally relevant. Our work isn’t just about making noise; it’s about creating meaningful, lasting impact.
“EVERY PROJECT IS APPROACHED HOLISTICALLY, ENSURING THAT EVERY CREATIVE DECISION ALIGNS WITH YOUR OBJECTIVES, YOUR AUDIENCE, AND THE CULTURAL MOMENT.”
AMAN SUMMER CAMPAIGN & NEW YORK HOTEL LIFESTYLE EDITORIAL
CREATIVE & PRODUCTION AGENCY: SOW WORLDWIDE ( FOXGLOVE )
CAMPAIGNS: SUMMER CAMPAIGN & AMAN NEW YORK HOTEL EDITORIAL
BRIEF: Enhance brand positioning, increase seasonal bookings, and drive engagement through luxury storytelling across digital, social, and owned media channels.
CHALLENGE: Aman sought to elevate brand awareness and drive direct bookings for its coastal resorts during the summer season, alongside positioning Aman New York Hotel as an ultra-luxury city escape. The challenge was to create distinct yet interconnected narratives that captured both the tranquility of coastal retreats and the refined urban sophistication of Aman New York.
strategy I.
SPIRIT OF SUMMER CAMPAIGN
Hero Film & Editorial Series: Shot at Amanyara, Turks & Caicos, serving as a representation of Aman’s global coastal properties.
Storytelling Through Emotion: Developed Three core themes
A Spirit of Summer, A Spirit of Adventure and A Spirit of Togetherness,
to showcase experiential luxury.
Integrated Digital & Social Rollout: Paid and organic media, email campaigns, and homepage promotion aimed at increasing direct bookings.
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STRATEGY 2.
Aman New York Lifestyle Editorial
Luxury Experience Focus: Captured wellness, dining, cultural experiences, and exclusive guest moments to showcase Aman New York’s unparalleled sophistication.
Multi-Touchpoint Deployment: Content optimised for Instagram, Facebook, LinkedIn and Paid Social Ads.
Premium Influencer & Editorial Strategy: Positioned Aman New York within the high-end luxury travel and lifestyle media landscape.
execution
Summer Campaign
High-Impact Video & Photography Production: Featured aspirational imagery of Aman’s coastal destinations.
Digital-First Approach: Prioritised engagement on Instagram, Facebook, and Aman.com, incorporating interactive storytelling elements.
Aman New York Lifestyle Editorial
Cinematic Content Strategy: Focused on Wellness, Fine Dining, Art & Culture, Suites, and Experiences.
Hyper-Targeted Social & Paid Media: Content tailored for B2C luxury travellers and B2B travel partners, emphasising Aman New York’s exclusivity.
Experiential Storytelling: Features on Aman’s 14th-floor venues, spa, jazz club, and signature dining experiences.
results & impact
Increase in Summer Bookings: Direct online bookings for Aman’s coastal resorts increased by 28% compared to the previous summer period.
Social Engagement Growth: The campaign generated 5.1M+ views across Aman’s social channels, with an 18% increase in engagement rates.
Conversion Uplift: Paid social media efforts delivered a 21% higher ROI compared to previous seasonal campaigns.
Aman New York Positioning Success: Editorial content drove a 35% increase in luxury traveler inquiries, reinforcing the hotel's reputation as an elite urban retreat.
Press & Media Exposure: Secured coverage in fashion, lifestyle and travel publications, including Vogue, Travel & Leisure, FT - HTSI, Forbes, and Conde Nast Traveler, enhancing Aman’s credibility in the ultra-luxury space.
“the campaigns exceeded our expectations with a considered great creative strategy and execution. simply beautifully crafted storytelling.” - brand director, aman resorts
TEMPUR & DAVID BECKHAM SOCIAL CAMPAIGN 24/25
PRODUCTION AGENCY: STUDIO 99
CREATIVE PARTNER: FOXGLOVE
BRIEF: Strengthen TEMPUR’s brand positioning in the luxury sleep market by leveraging David Beckham’s global influence to promote rest, relaxation, and premium sleep quality.
CHALLENGE: TEMPUR sought to enhance its presence in the APAC luxury market by showcasing the superior comfort and lifestyle benefits of its mattresses and pillows. The challenge was to create a visually compelling and emotionally resonant social campaign that reinforced TEMPUR as the brand of choice for high-performance individuals who prioritise quality sleep and relaxation.
STRATEGY 1.
David Beckham’s personal connection to rest and recovery, positioning tempur as an essential part of his lifestyle.
1. A digital storytelling series
Concept: a stylish and intimate glimpse into david beckham’s personal sunday routine, highlighting tempur as the cornerstone of his rest and relaxation.
Key visuals:
David peacefully sleeping, the soft morning light accentuating the luxury of the tempur mattress and pillow.
Moments of tranquil self-care, such as reading the newspaper, listening to vinyl records, and enjoying morning coffee in bed.
Emphasis on comfort and support, demonstrated through close-up shots of the tempur mattress adapting to his body.
2. Contrasting chaos & comfort
Concept: a cinematic contrast between the chaos of Beckham’s daily life and the serenity of Tempurs' sleep experience.
Key visuals:
High-speed montages of travel, media engagements, and busy city life.
Sudden transition to a slow, immersive sleep moment, with Beckham’s body sinking into the tempur mattress.
ASMR sound design and soft-focus cinematography reinforcing the luxurious, calming appeal of tempur.
execution
Four short-form films (15-20”) + high-quality stills in a cinematic, documentary style. Natural lighting, minimalism, and authentic storytelling create a timeless feel.
Key Themes:
Calm Before The Storm – Beckham in deep comfort, disrupted by a sudden alarm.
The Day Ahead – TEMPUR’s serenity vs. the city’s chaos, featuring DB’s morning routine.
What A Day – A night-time wind-down, contrasting stress with restful sleep.
Fall Into Comfort – Slow-mo of DB falling onto the mattress, embodying playfulness and relaxation.
Digital Rollout:
Social: IG, FB, WeChat, YouTube – APAC focus.
Paid Media: Targeted ads for luxury, wellness, and performance-driven consumers.
Retail & E-commerce: Exclusive campaign landing pages
results & impact
Awaiting Data from Part 1 of the execution.
“the Tempur team are SO happy! I’ve had so many thanks and positive messages, thanks again for all your hard work and for doing such a beautiful job.” - STUDIO 99
LONGINES SPIRIT COLLECTION CAMPAIGN
AGENCY: SOW WORLDWIDE ( FOXGLOVE )
CREATIVE DIRECTION: SOW WORLDWIDE ( FOXGLOVE )
BRIEF: reinforce Longines’ heritage in precision and aviation-inspired watchmaking while engaging modern consumers through an integrated campaign focused on storytelling, digital-first marketing, and high-end production.
CHALLENGE: Longines aimed to introduce the spirit collection as a contemporary tribute to its pioneering history in aviation timekeeping. the challenge was to merge heritage storytelling with modern watchmaking innovation, engaging a new generation of luxury watch buyers while maintaining credibility among seasoned collectors.
STRATEGY
The campaign was built around three core pillars:
Heritage & innovation storytelling – positioning the spirit collection within longines’ legacy of aviation and exploration, highlighting its use by legendary aviators such as Amelia Earhart and Howard Hughes.
High-end cinematic visuals & digital content – a hero film featuring a female traveler. The twist—she’s not just a passenger but the pilot, confidently taking control of her aircraft.
Integrated media approach – a mix of digital, social, and further recommendations of experiential activations, ensuring widespread engagement across different consumer touchpoints.
execution
1. Cinematic Hero Film & Photography
Produced a striking campaign film in an airport hangar, showcasing the Spirit Collection through a female traveler—revealed as the pilot—embodying aviation and adventure.
2. Digital & Social Media Engagement
Instagram, YouTube, and TikTok-first strategy featuring teaser clips, BTS content, and interactive storytelling through dynamic edits and cut-downs.
3. Additional Activation Recommendations
Exclusive launch events for collectors and media, partnerships with aviation museums and luxury travel brands, and AR experiences in select boutiques to bring the Spirit Collection to life.
results & impact
Global reach: the campaign content amassed over 15m+ views across digital platforms.
Social engagement: achieved a 4x higher engagement rate than previous longines campaigns, driven by interactive content.
Retail performance: boosted demand for the spirit collection, leading to an increase in pre-orders and retail interest.
Press & industry recognition: inclusive of, GQ, Luxury Daily, The Times, and Chronos watches, cementing its place in the luxury watch market.
“Everyone on the team are thrilled with the content and, from my personal point of view, the collaboration with SOW (FOXGLOVE) and the team on site, was really smooth. As a first, I must say it was a success!” - International project manager, LONGINES
"ITS HER GAME" - A SIX PART SHORT FORM SERIES.
COMMISSIONING AGENCY: DIVERSITY MEDIA SALES
CREATIVE & PRODUCTION AGENCY: SOW WORLDWIDE ( FOXGLOVE )
TALENTS: KELLY SMITH & TONI DUGGAN
CHARITY PARTNER: GOALS 4 GIRLS
BRIEF: Inspire and empower young female footballers by breaking barriers in women's football through storytelling, mentorship, and skills development.
CHALLENGE: Despite the growing visibility of women's football, young female players continue to face barriers in media representation, financial accessibility, and societal gender roles. The challenge was to create an engaging, impactful mini-series that highlights these issues while providing inspiration, mentorship, and practical advice for aspiring footballers through a skills mentorship lens.
STRATEGY
The campaign featured a six-part digital series (2-3 minutes per episode), with the final episode bringing together professional football talent and G4G players to discuss key challenges in women’s football:
Visibility & Representation – The impact of media coverage and role models.
Financial & Accessibility Barriers – Cost challenges and limited resources in underserved communities.
Breaking Gender Stereotypes – Redefining perceptions of girls in football.
Mental Health & Well-Being – Football’s role in confidence and resilience.
Career Pathways & Role Models – Insights from Kelly Smith & Toni Duggan on careers beyond playing.
Skill Development & Confidence Building – Practical football skills and game preparation.
EXECUTION
Produced engaging 2-3 minute episodes of skills tutorial executed by professional football talents
Dynamic on-field and off-field storytelling, mixing personal interviews and skills training sessions.
Social-First Strategy: Episodes premiered on youtube, Instagram, and tiktok to maximise engagement among young audiences.
Influencer & Athlete Partnerships: Leveraged Kelly Smith & Toni Duggan's networks to amplify reach.
Community Engagement & UGC: Encouraged young players to share their own stories, fostering an interactive movement.
Grassroots & Mentorship Integration: Partnered with Goals 4 Girls to conduct workshops and mentorship sessions for aspiring footballers.
results & impact
Digital reach & engagement:
7m+ views across youtube, instagram, and tiktok.
25% increase in female football-related conversations on social media.
Higher engagement rate (4.8x) compared to previous g4g content.
Real-world impact:
Increased grassroots participation, with goals 4 girls reporting a 22% rise in program sign-ups.
Notable endorsement from leading brands and football clubs, opening doors for sponsorship opportunities.
“no one could believe that this was executed in 7 days. amazing job! ea sports was thrilled.” - co founder of diversity media sales
MATCHESFASHION - "STORIES OF IMAGINATION"
CREATIVE PARTNER: SUPERGRAVITY
PRODUCTION AGENCY: SOW WORLDWIDE ( FOXGLOVE )
CREATIVE & MEDIA CONSULTANTS: SOW WORLDWIDE ( FOXGLOVE )
BRIEF: To elevate MATCHESFASHION’s brand identity by creating an innovative digital-first luxury campaign that blends fashion, storytelling, and cultural narratives to deepen audience engagement and drive sales.
CHALLENGE: MATCHESFASHION sought to position itself beyond a luxury e-commerce retailer, evolving into a cultural tastemaker. The challenge was to create a campaign that not only showcased the latest collections but also told compelling, imaginative stories that would resonate with global luxury consumers and set a path for capitalising on a continued narrative of 'stories of imagination".
STRATEGY
The campaign was structured around a multi-layered digital and visual storytelling approach, leveraging:
Cinematic Brand Films & Editorial Features – Collaborating with renowned figures Christy Turlington and Ashton Sanders to drive emotional connection through storytelling.
Integrated Digital & Social Media Engagement – Executing a social-first strategy to drive engagement across Instagram, YouTube, and TikTok.
Supported by a geo-targeted OOH and Cinema Media buy.
Luxury E-commerce Content Strategy – Seamlessly merging editorial narratives with shoppable content to optimise conversions.
EXECUTION
Hero Films – Global icons merge fashion and culture, celebrating individuality and creativity.
Short-Form Social – TikTok & Instagram Reels optimised for virality.
Editorial Shopping – Seamless e-commerce integration with storytelling.
Social & Influencer Strategy – Teasers, collaborations, and interactive content on Instagram & TikTok.
UGC – Community-driven storytelling to boost engagement, supported by 5 Carlos Place, the concept space bringing retail, personal shopping, cultural events and broadcasting under one roof.
Data-Driven Performance – A/B testing and real-time content optimisation.
RESULTS & IMPACT
Brand Awareness: The campaign achieved a 25% increase in social media reach across Instagram, YouTube, and TikTok.
Social Engagement: MATCHESFASHION saw a 4.2x increase in engagement rates, driven by influencer collaborations and interactive content.
E-commerce Sales Impact: Shoppable content integrated with editorial features contributed to a 20% uplift in conversions.
Press & Media Exposure: Featured in Vogue, GQ, Hypebeast and multiple leading industry fashion, retail and advertising titles, further strengthening brand positioning.
“TO SECURE CHRISTY TURLINGTON AND ASHTON SAUNDERS WAS BEYOND EXPECTATIONS. A BEAUTIFUL INAUGURAL CAMPAIGN TO BE PROUD OF.” - CCO MATCHESFASHION
LEADERSHIP TEAM
A visionary creative & producer with a deep passion for art, storytelling, and brand expression, Aidan’s journey has been shaped by formative years at the iconic publisher WAGADON—home to THE FACE, ARENA, and ARENA HOMME+—as well as leading talent agencies. These experiences provided him with invaluable insight into the interplay of art, culture, and brand narratives, honing his ability to distill the essence of a brand, brief, or project into work that is both strategically sound and visually compelling.
With an extensive network of collaborators, artists, and production partners, Aidan fosters a relationship-driven creative process that thrives on shared ideas and pushes boundaries beyond the expected. His expertise in creative direction, talent curation, and project execution allows him to seamlessly bridge vision with flawless delivery. He champions an agile, bold, and collaborative approach, ensuring every project resonates with authenticity, innovation, and cultural impact.
AIDAN JEAN-MARIE
CO-FOUNDER & CREATIVE DIRECTOR
SUZSANNA SIGMOND
CO-FOUNDER & CREATIVE SERVICES DIRECTOR
A diverse background spanning Michelin-starred restaurants in Paris, project management , and fine art commissions, Suzsanna Sigmond brings a unique blend of precision, creativity, and operational excellence to Foxglove. Her experience in high-pressure, detail-oriented environments has honed her ability to manage complex projects with efficiency, structure, and a refined creative sensibility. As Creative Services Director at Foxglove, she seamlessly bridges the gap between creative ambition and flawless execution, ensuring every production meets the highest standards of craft, collaboration, and innovation. Her ability to orchestrate teams, streamline workflows, and elevate creative outputs is central to Foxglove’s commitment to delivering exceptional work for brands, agencies and partners.
“GREAT WORK DOESN’T HAPPEN IN ISOLATION. IT HAPPENS WHEN CREATIVE OWNERSHIP IS SHARED, WHEN VISIONARIES COME TOGETHER WITH A COMMON GOAL.”