IT'S HER GAME
CREATIVE & PRODUCTION
"It's Her Game" is an initiative designed to ignite passion, foster confidence, and dismantle barriers faced by young aspiring female footballers. Addressing persistent obstacles such as limited media representation, financial accessibility challenges, and entrenched societal gender norms, the project delivers an impactful mini-series executed through dynamic skills challenges.
Each episode provides practical applications of football skills, allowing young girls to practice without pressure and oversight, thereby building their confidence and resilience. Highlighting inspiring stories of determination and triumph from influential figures within women's football, the series blends compelling narratives with mentorship opportunities.
Practical skills development and actionable advice are shared directly by experienced mentors and role models. The sixth and final episode culminates in a powerful Q&A session featuring talent from Goals 4 Girls alongside leading football mentors. By authentically showcasing diverse experiences and accessible mentorship, "It's Her Game" fosters community and belonging, encouraging young athletes to confidently pursue their football dreams. Ultimately, the series aims to reshape perceptions, promote equitable representation, and empower the next generation of female footballers to thrive both on and off the pitch.