The Summer Campaign for Aman was designed to promote its coastal destinations, particularly highlighting multi-generational and group travel. The campaign aims to drive brand awareness and revenue for Aman’s coastal properties during the summer and autumn seasons, encouraging direct bookings on Aman.com and boosting B2B engagement with travel trade partners.
Key messages focus on Aman’s Villas, immersive coastal experiences, and the brand’s deep connection with nature. Content will be distributed over 6-8 weeks across email, homepage stories, paid and organic social media, and affiliates. The campaign includes three email/homepage stories, six paid social outputs, and six organic social posts.
The campaign will primarily spotlight Amanyara in Turks and Caicos, with content showcasing the region’s natural beauty and exclusive Aman experiences. Usage is B2C and B2B across Aman’s own channels, ensuring maximum reach and engagement.