introducING the Spirit Collection, a tribute to the pioneering spirit and remarkable achievements of iconic aviators and explorers such as Amelia Earhart, Howard Hughes, Paul-Emile Victor, and Elinor Smith. Inspired by their extraordinary courage and groundbreaking accomplishments, this campaign captures the essence of aVIATION, heritage, and timeless style. Longines unveiled A genderless 37mm models, featuring elegant dial variations including a standout champagne shade. Leveraging the warmth and allure of summer light, complemented by soft shadows and reflections, the creative execution seamlessly blends historical inspiration with modern aesthetics. Produced at Lausanne-Blécherette Airport, the campaign assets DIRECTIONAL lifestyle imagery and cinematic storytelling, resonating strongly with contemporary audiences while honoring the spirit of exploration and innovation intrinsic to the Longines legacy.