the studio
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We are an ideation and production studio working across culture, lifestyle, and sport.
We create films, campaigns, content, and experiences that resonate, built in close partnership with brands, agencies, and communities.
Our work spans the entire journey from concept to craft. We develop ideas, shape narratives, and deliver films, stills, and digital content with a focus on precision and cultural depth. Every project begins with immersion, ensuring we understand not just the brief but the world it sits within.
We believe the best stories emerge through genuine collaboration. Our approach is transparent and adaptable, designed to flex around each project and partner. Rather than imposing a formula, we create space for ideas to grow, voices to be heard, and creativity to thrive.
The result is work that feels authentic, purposeful, and impactful, ideas that belong to culture, connect with audiences, and endure beyond the moment.
Approach
Services
We don’t just make; we shape ideas. Every project begins with insight, understanding the brand, the audience, and the cultural context it lives in. From early concept development to detailed treatments and scriptwriting, we refine narratives that cut through the noise and feel authentic. Our creative process is collaborative, drawing on voices from across our Assembly network and the communities we work within. The result is ideas that are not only strategically sound but culturally resonant and creatively distinctive.
We don’t just position; we define presence. Strategy at Foxglove is about creating brands that move with culture and mean something to people. From defining purpose and positioning to shaping tone of voice, naming systems, and toolkits, we ensure every element reflects clarity and intention. Our approach balances rigour with creativity, building frameworks that guide but never restrict. With cultural intelligence at the core, we create strategies that give brands the confidence to stand apart and the tools to connect authentically.
Craft at every scale. From high-end commercials to agile, social-first shoots, we deliver cinematic quality without compromise. Our production teams are adaptable, scaling from lean documentary crews to large-scale campaign setups depending on the need. We manage every stage with precision, from pre-production planning to on-set execution and delivery. Collaboration drives our process, bringing together directors, photographers, stylists, and communities to shape each story. At every level, the focus is on efficiency, craft, and work that feels alive.
Immersive, digital, and live, we design experiences that bring brands into culture in ways people want to engage with. Our work spans branded films, content ecosystems, activations, and events that feel organic rather than imposed. We often co-create with talent and communities, ensuring each piece of work feels grounded and authentic. From digital-first activations to live brand moments, we approach experiences as stories that unfold across platforms. Every detail is built to strengthen connection, spark emotion, and extend cultural relevance.
Work that lands where it matters. Creative is only powerful if it reaches the right people in the right spaces. Our media practice combines cultural insight with planning, buying, and optimisation to ensure ideas cut through. We work across grassroots platforms, community media, digital and social, as well as global campaigns. By placing work where it resonates most, we amplify authenticity and maximise impact. Alongside this, we provide consultancy and reporting that give brands clarity on how their messages perform in culture and how to continually improve reach and effectiveness.
The final touch that endures. Editing, colour, VFX, motion, and sound are crafted not just to finish a project, but to elevate it. We design post workflows that adapt to scale, whether it’s a fast-turnaround digital campaign or a polished cinema commercial. Attention to detail defines every stage, from colour grading that sets tone and mood, to motion and sound design that enhance emotion and memorability. Working closely with directors, editors, and composers, we ensure post is never an afterthought but a critical stage of creative craft. The result is work that feels refined, cohesive, and built to last.
