The football lab
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The Football Lab explores football as more than a sport, it is a cultural language that shapes identity, belonging, and community. Through The Football Lab, Foxglove creates campaigns, collaborations, and cultural experiments that capture the game’s influence across fashion, music, and global culture. Our work spans from grassroots stories to global campaigns, combining creative strategy, production craft, and cultural insight. The Football Lab is both platform and practice, designed to help brands connect with the world’s most powerful cultural force in ways that feel authentic and enduring.
Projects
The projects we’ve created with brands, agencies, clubs, and communities. From global campaigns to local grassroots stories, these case studies show how Foxglove blends cultural insight, creative strategy, and production craft to create work that resonates across football.
Insights & Commentary
Insights and Commentary is where we share insight into the cultural shifts shaping football. From grassroots movements to global tournaments, we publish perspectives that help brands and communities understand the game’s wider role in culture.
